Innovation
Product Innovation
DOs and DON'Ts of a Successful Innovator
By: Peter Drucker
Source: Managing for Results, Peter Drucker
Peter Ferdinand Drucker is revered as the father of modern corporate management. He was often called the world's most influential business guru. His thinking transformed corporate management in the latter half of the 20th century.
DOs
Analyze the opportunities
Go out to look, to ask, to listen
Keep it simple, keep it focused
Start small – try to do one specific thing
Think big – aim at market leadership
DON'Ts
Don't try to be too clever
Don't diversify, don't splinter, don't try to do too many things at once
Don't undershoot, or you will simply create an opportunity for competition
Don't try to innovate for the future
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