Creativity Defined

Creativity is  an act of making something new. It is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.

Huge Personal Benefits

Creativity is your key to a brighter future. Creativity gives you an incredible source of adventure, achievement, self-discovery, connection, spirituality, awakening, normalcy, self-worth, identity, healing, happiness, energy and power.

Huge Business Benefits

All progress and innovation is the result of finding new – often radically new – better, cheaper, easier, or different ways to do things and solving customer's problems, and this requires the continual honing of your creative thinking arts and skills. The benefits of functioning more creatively can be enormous. You can win customers and retain them by producing more or of better quality or cheaper or faster or differently – and this requires doing things in new ways, differently, using creativity.

You Are Creative!

Creativity is not about inventing something totally new, it is about making new – synergistic! – connections. You don't have to be a special kind of person to be creative – everyone can do it. It's not about who you are, it's about what you do. You just need to start looking for multiple solutions rather than settling for just one, and give yourself permission to be playful and inquisitive, flexible and versatile.

Psychologists call the activities associated with idea generation "loose associative thinking" processes. Associative thinking is not linear or sequential. It is jumpy. To invent new connections, the maintenance of uncertainty is important for a time. "Closure is a killer; it strangles associative thinking, in favor of arriving at "an answer". Early in the process, leveraging uncertainty, riding it, and valuing it are critical to developing robust ideas."⁴

An Important Pre-Condition

Although creative people come from varied backgrounds, they all seem to have one thing in common – they love what they are doing.

Practice Every Day

How often should you practice if you wish to win the World Tennis Cup: once a month? once a week? every day?

How often should you exercise your right brain's creative muscles if you wish to master your creative skills: once a month? once a week? every day?

Take a Different View

It was by taking a different view of a traditional business that major innovations were achieved. To find a better creative solution to the current practice, force yourself to reframe the problem, to break down its components and assemble them in a different way.

Ask Searching Questions

Creativity requires an inquisitive mind. Unless you ask lots of "Why?" and "What If"? questions, you won't generate creative insights. "To avoid this most common of creative errors, be sure to peek under all carpets, including your own... More

Mediation as a Source of Your Creative Power

Meditation has been scientifically proven to improve creativity, intelligence, memory, alertness, and to integrate left and right brain functioning. It has been shown to improve physical, mental, and emotional health. In a word, meditation is an invaluable tool to ensure that you are at your very best every day.