Product Innovation

New Product Development (NPD)

Inventing, Developing and Differentiating Innovative Products


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Vadim Kotelnikov

By: Vadim Kotelnikov

Inventor and Founder


Ten3 Business e-Coach


8 Best Practices of Successful Companies

  • Introduce new products faster that the competition... More

New-to-the-World Product Development Product Innovation Ten3 Business e-Coach: why, what, and how Knowing Your Customer Radical Innovation vs. Incremental Innovation New Product Development Product Innovation: New Product Development and New Product Types

Keeping Eyes Open for Inspiration


  • Develop empathy for diversified consumers' needs, even if those consumers are very different from yourself, if you want to anticipate their interests and needs. The best products embrace people's differences... More

Trend Spotting Tips


6 Powerful Inventive Thinking Techniques

By: Roni Horowitz

  1. Sacrifice: Remove an important part of your product and try to find a new value for the invalid product... More

Why New Products Fail?

  • Invention, not customers and their needs, come first; research capabilities are used  to come up with unique products, instead of creating unique customer value... More

7 Dimensions of Strategic Innovation

  • Consumer / Customer Insight understanding articulated and unarticulated needs... More

The Jazz of Innovation

11 Practice Tips


Customer-driven Innovation

Customer-driven innovation is  not a one-time event or a slogan, it's a philosophy and a mindset.  You should live this principle and add more value for your customer daily. Observe people, live your customers' life, watch how they use your product to learn what works and what doesn't work. Encourage experimentation and risk taking.

Involve everyone. Require every person, regardless of their position, to spend time on customer contact and services activities. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch. Ask all your employee to get on board with value innovation. Ingrain it in your operations so deeply that is becomes a part of DNA of your company... More

Steve Jobs' 12 Rules of Success

  1. Innovate. Innovation distinguishes a leader from a follower. Say no to 1,000 things make sure you don't get on the wrong track or try to do too much. Concentrate on really important creations and radical innovation. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together... More

4 Entrepreneurial Strategies

By: Peter Drucker

  • Changing the economic characteristics of the product, a market, or an industry by creating utility, or pricing, or adaptation to the customer's social and economic reality, or delivering what represents true value to the customer.... More


"Quick prototyping is about acting before you've got the answers, about taking chances, stumbling a little, but then making it right. Living, moving prototypes can help shape your ideas. When you're creating something new to the world, you can't look over your shoulder to see what your competitors are doing; you have to find another source of inspiration," says Tom Kelly from IDEO... More

DOs and DON'Ts of a Successful Innovator

By: Peter Drucker


Start small try to do one specific thing...



Don't undershoot, or you will simply create an opportunity for competition... More

The Art of Innovation: 9 Truths

By: Guy Kawasaki

  • Jump to the next curve. Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve or better still, invents the next curve, so set your goals high... More

Using Cross-Functional Teams

Successful innovation requires a seamless integration of all elements in the product development process. Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer relationships. To lead these expertise development efforts, cross-functional teams, either formal or informal, need to be formed. These teams can also find new businesses in white spaces between existing business units... More


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