By: IIDEO, the World's leading product design company


  • Observe people, customers and non-customers, especially enthusiasts.

  • Play with your physical workplace in a way that sends positive "body language" to employees and visitors.

  • Think "verbs", not "nouns" in your product and service offerings so that you create wonderful experiences for everyone who comes into contact with your company or brand.

  • Break rules and "fail forward" so that change is part of the culture, and little setback is experienced.

  • Stay human, scale your organizational environment so that there's room for hot teams to emerge and thrive.

  • Build bridges from one department to another, from your company to your prospective customers, and ultimately from the present to the future.


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535 powerful Ten3 slides  ►  Click here!